August 14th, 2019
Did you know that Google receives more than 63,000 search requests per second? So how on earth is your web content ever finding its way to the top of those searches? The answer is SEO (search engine optimization).
By definition, SEO “uses certain best practices to rank well with search engine algorithms which determine how far up on pages a website is listed.”
The most commonly employed strategies are keywords, linking, content quality, HTML and website/mobile optimization- starting to sound more familiar? It’s likely you are already engaging in these practices with your web content and social media.
If you have never heard of any of these terms- hire an expert and get to work- SEO is not just necessary, it’s the lifeblood of a start up or small business’s development- it’s the only way to get to the top of those millions upon millions of search results.
Once you’ve invested in SEO, there are some common mistakes to avoid:
- Neglecting niches. Not taking time to research, segment and directly target your audience means that your SEO will be diluted. Trying to appeal to the masses is not the strategy to take here- the internet is a vast expanse and carving out your niche is vital to staying afloat.
- Getting too technical. Here again, consider your audience. While your product or service may seem like old hat to you, your typical potential customer may not recognize or know the terminology you see as commonplace. Avoid industry jargon, shorthand, or lingo in your SEO.
- Putting the backend on the back burner. Ignoring the code that makes your website run like a website is another common mistake. All the work you put in on the frontend is nothing when you haven’t put the same effort into inspecting the code. Consider an expert here as well, to take a look at the site’s coding and more specifically things like the meta-description tags, page and image file names and URL structure.
- Investing only in images. Yes, we know- your site of all text is not user-friendly or appealing and high-quality, vivid imagery is vital. BUT. Don’t skimp on the words. The words are what get the customer TO the images.
- Overdoing the keywords. Sure back in the day the SEO gurus were all saying stuff that page with your keywords- but- they’ve walked back that suggestion. Nowadays, best practice warns against an oversaturation of keyword use – the negative effects on user compatibility (read: its annoying and drives away your customer) outweigh any benefits.