List Your Home Successfully
August 9th, 2016
If you want to sell your home and increase your chances of getting a decent price even when market conditions are rough, there are a few steps you can take that will help you reach your goal.
The first step is to know what else is out there. Study your local market to see what other sellers are asking and what buyers are paying. Ask your real estate agent for selling prices in your area, but don’t rely just on price lists. Visit open houses to evaluate the competition, to determine what features come with the price, and listen to what other viewers are saying about the properties.
Once you have that information in hand, here are three other tips that can help ensure your home makes the cut with potential buyers:
1. Price to sell
If you genuinely want to sell you must be competitive. You may not be able to simply set the price you want and wait for the bidding. If buyers think your home is overpriced, they will move on. Remember, the more listings there are, the more choice buyers have. That means they can wait to find their perfect home for their perfect price. Consult with your agent to determine if setting an asking price just below what the market will bear would generate more traffic and put your home into serious play.
You may boost your chances of a successful sale if you offer such concessions as making minor repairs. Buyers weigh the time, effort and cost they will have to invest, even the smallest repairs. If there is a glut of listings, the little things take on even more importance. Most buyers are looking for a home that is ready for immediate occupancy. Talk to your agent about hiring an inspector so you know what to repair before the property goes on the market.
3. Highlight the assets
It’s up to you to impress buyers. Repaint the interior and get rid of clutter to make the house appear more spacious. The idea is to help the potential new owners see themselves in their new home. Clean out the closets and garage. You can donate items to charity and receive tax credits, or hold a garage sale and make some extra cash. Don’t worry about taxes on money earned at a garage sale. It is generally tax-free, unless you sell an item for more than you originally paid. Some inexpensive landscaping can also help speed up a sale.
Sometimes, however, you need to know when to simply take the money. The longer your house stays on the market, the more you risk losing. If you get a reasonable offer now, even if it’s below your asking price, you may want to take it. Otherwise you could find that after some time you may have to lower your asking price anyway and still be unable to sell. If local sales are sliding, and you feel you need to sell, you might want to get out while you can.
It can be difficult to gauge the right time to simply take less than you hoped for. If a cooling market means making a smaller gain than you expected, consider relocating to a less expensive area to get more house for the money.
Talk to your real estate agent and professional adviser who can help you decide if you would be better off waiting before you put your home on the market and help you get the best price if you do decide to list your house.