How to Manage a Struggling Company Culture
June 26th, 2017
One man show, team of two or staff of 700- the number of employees has no effect on the importance of company culture. It should be developed at the same stage you build your business plan- incorporated and ingrained into each decision from the get go.
Sure, the size of your business will determine how potentially difficult it may be to continue to perpetuate and stand behind your companies’ culture, but it’s always going to be vital to success.
Company culture affects management, staff at all levels and clients, therefore establishing itself as a vital part of the machine.
A great example in today’s world is inclusivity. All businesses, regardless of size and industry, are being more highly scrutinized in their treatment of employees, in particular associating with specific minority groups or gender identification roles.
Keep your company culture out of the weeds by offering reminders to your employees of what kind of positive environment you are providing. Monetary perks are not the only solution-there are many ways to improve your environment, like healthier snack options, free coffee/parking or a “stress-free zone” encouraging staff to take a breather during the day.
The culture of your company is not just the environment, but the way you treat your staff and your clients. Finding yourself in a struggling culture, start back at the beginning. What did you set out to create and where did it go astray?
Communicating with your company is also one of the best ways to manage a struggling culture. Talk to your people- they will often be able to quickly identify what the issue is, and have suggestions for fixing it.
One of the more common struggles we see with small business culture is that there is a lack in engagement, growth and development. Staff and client both want to feel that longevity is part of the package that they are secure and never stagnant.
Offer training courses, seminars and workshops for interested staff, as well as clients!
As small businesses grow, they often struggle to keep their original vision of company culture intact. As an owner, do your best to retain your owner perspective, building your business on secure foundations of values and beliefs and the upper levels of the pyramid will feel more natural.