E-Commerce Disasters and How to Steer Clear - Presley & Partners - Presley & Partners

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E-Commerce Disasters and How to Steer Clear

September 4th, 2019

Ecommerce Statistic #1: It’s estimated that there will be 1.92 billion global digital buyers in 2019. In fact, with an estimated global population of 7.7 billion people, that’s about 25 percent of the world’s population shopping online.

That’s a lot of shoppers! No matter the size and scope of your site, the potential for disaster remains the same: if your buyer cannot buy, you’ve got problems.

What are some of the most common disasters and how can you steer clear? Read on!

Oh, just to be clear: while disaster preparedness is a very worthwhile topic, its not the kind of disasters we are discussing here in this article.

  • Check out process nightmares. Arguably the most pivotal part of your customer experience is the check out process. Spending time continuously adapting and improving this process will do wonders for your bottom line. Sample check out nightmares: not offering an Order Review page, poorly prepped for error handling (check out process commonly requires personal info to be entered, a common place for user error), and not providing a step-by-step process that allows for simple repopulation.
  • Copywriting Woes. Competition is fierce and if your copy cannot compete, you may as well get out of the game. Product descriptions require finesse, strategy and planning- always know what your competitor is doing to describe their products and services and make sure your copy is superior.
  • Site crashes. During peak periods? It happens! Don’t be a victim. Experts say that being cheap when it comes to a hosting site is the best way to expect an issue right when you don’t want one. Consider spending more on a reliable host and prepare for your peak periods with confidence.

 

A big area prone to disaster striking is within e-commerce marketing. While some of these suggestions may seem so obvious it hurts- read on with a sense of humor and a mindfulness that they happen to even the biggest and best of businesses!

  • Beware the bad domain choice- I think you can see where we are going with this one but, be really careful when selecting your domain and read it out loud with varying inflections. Have friends and family take a look before you buy!
  • Don’t over promise and under deliver. If you are going to talk up the “Sale of the Century” you better have the deals to deliver. People don’t like being taken advantage of, having their time wasted or waiting around to be let down.
  • Bad timing, begging, keywords attached to negatives, blindly inserting keywords, trying to make good out of bad- all things to stay away from!

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